I was asked to write about my typical day for the Momentum newsletter. This was the result:<\/p>\n
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7:00<\/em><\/p>\n \u201cWh\u2026wha\u2026?\u201d He stirs from his slumber. His eyes won\u2019t function. His voice doesn\u2019t work. He goes back to sleep.<\/p>\n <\/p>\n 7:30<\/em><\/p>\n \u201cNope.\u201d<\/p>\n <\/p>\n 7.45<\/em><\/p>\n \u201cUrgh\u2026\u201d By this time, he knows he really should be getting up if he doesn\u2019t want to miss his tram. He goes back to sleep.<\/p>\n <\/p>\n 8.00<\/em><\/p>\n He leaps out of bed. Well, leap might be the wrong word. He rolls out of bed.<\/p>\n <\/p>\n 9.00<\/em><\/p>\n He magically manages to be in the office exactly on time. Yep.<\/p>\n <\/p>\n 9.17<\/em><\/p>\n After looking at emails and hitting the keyboard a few times, he abandons his laptop for the morning and sits down with his Art Director to work on today\u2019s brief(s). She sketches ideas on her big A3 pad. He writes ideas in his small A5 notebook.<\/p>\n <\/p>\n 10:00<\/em><\/p>\n From coming up with retailtainment ideas for Asda to writing a shopper campaign for Nestl\u00e9, every day is different. He especially loves the challenge of working for lots of different brands with Asda.<\/p>\n <\/p>\n 10:30<\/em><\/p>\n Meetings. Always meetings.<\/p>\n <\/p>\n 11:00<\/em><\/p>\n He goes back to the laptop and visits Thesaurus.com \u2013 his go-to website. It helps him conceive originative and innovational passages that everyone understands.<\/p>\n <\/p>\n 11:30<\/em><\/p>\n He enjoys baking, so has brought a batch of brownies in. Suddenly, he\u2019s very popular.<\/p>\n <\/p>\n 12:00<\/em><\/p>\n He catches up with the Senior Copywriter to discuss ideas\/copy\/football.<\/p>\n <\/p>\n 13:00<\/em><\/p>\n When he has time, he heads out into Manchester for food. Or, if it\u2019s a Friday, for drink.<\/p>\n <\/p>\n 14:00<\/em><\/p>\n If the brief requires a shopper journey, messaging or rationales, he fires up Word.<\/p>\n <\/p>\n 14:26<\/em><\/p>\n People see him staring into space. That\u2019s just how he thinks.<\/p>\n <\/p>\n 15:00<\/em><\/p>\n He grabs his Art Director again so they can go through their ideas with the new Creative Director, who is really cool and awesome and nice. (Hi Oli!)<\/p>\n <\/p>\n 16:00<\/em><\/p>\n Bea asks him to write a \u2018Day in the Life\u2019 section for the newsletter. He wonders how, being a copywriter, he can be really creative when writing it. He chooses third-person, for some reason.<\/p>\n <\/p>\n 16:15<\/em><\/p>\n He makes up an entry to fill space.<\/p>\n <\/p>\n 16:16<\/em><\/p>\n He fights the ninja dinosaurs til the bitter end, once more saving the Earth from the cold-blooded terror.<\/p>\n <\/p>\n 17:00<\/em><\/p>\n He goes to do his timesheets and wonders if he has a job number he could write this against.<\/p>\n <\/p>\n 19:00<\/em><\/p>\n He gets home, if he\u2019s lucky.<\/p>\n <\/p>\n 3:00<\/em><\/p>\n He gets home, if he\u2019s not.<\/p>\nShare this:<\/h3>